Why video, why now.
The front door to your business has moved.
“Google's vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for. Beginning today, the company will incorporate information from a variety of previously separate sources – including videos, images, news, maps, books, and websites – into a single set of results. At first, universal search results may be subtle. Over time users will recognize additional types of content integrated into their search results as the company advances toward delivering a truly comprehensive search experience.” – Google press centre.
Here's some more reasons why a tailored, bespoke video infomercial will work for your business.
| | Generate new business
Clients/customers/patients/guests looking for your service can now look around your business, meet key staff, find out what you specialize in and hear testimonials from real, satisfied customers – in short; you can bring your business to life. |
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| | Increase referrals
When people get recommended a business or individual, the first thing they do is look at their website - video makes your website stand out from the crowd. |
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| | Reduce anxiety
Familiarizing people with your premises, location, staff and satisfied clients, before a first meeting, puts people at ease and makes it easier for them to make that first call. |
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| | Convey expertise
If your business looks efficient, professional and welcoming; you’ll make a good first impression. Clients associate good ambiance, environment and service (AES) with high levels of expertise. |
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| | Innovation is comforting
Embracing the latest, cutting edge internet marketing technology makes people feel they're more likely to be offered the very latest skills and services in your industry. |
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| | Beats traditional media, hands-down
A video is much more effective at communicating than a printed ad or brochure; and, therefore, much more likely to generate a response. |
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| | Hassle free
Fooco produce the video from start to finish, that's; concept and style (after consultation) scripting, filming, music, voice-over, graphics and all post-production work. All you do is agree the brief and let the cameras roll. |
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| | Affordable
Much less than you might imagine, pay once and get a piece of marketing collateral that can be viewed every minute of every day. |
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| | Multiple uses
Put it on your website, email it, burn it on disk or embed in a pdf. We also put ours on sites like Youtube, Google Video, Yahoo Video and Facebook making it even easier for people to link to and share your video. So it's a powerful and effective viral marketing tool, too. |
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| | Improve search engine ranking
Search engines like Google now pick up video and audio files (see above quote) - the longer you have video on your website, the better ranking you'll get! |
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| | Awards
Most industries have them; Most Attractive; Best Marketing; Most Innovative; Best New; Best Team etc… Your own video infomercial will help you become an industry leader. |
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| | Think about it!
A generic infomercial is just one way businesses benefit from video. Conferences, exhibitions, company statements, invitations, biographies, training, testimonial, product demonstrations & recruitment are just a few more ideas to think about. |
Today’s customers want to view services products staff and premises ; they want to see and hear why your business provides what they are looking for ; and they want to do it on their terms, hassle free.
Your internet video solutions provider
FooCo are a full-service Internet video solutions provider.
We provide video strategy development services, high quality low-cost internet videos and develop and execute plans to deliver those videos across the internet, to the right audience.
FooCo are a talented team of video and media professionals with creative, production and film-making experience. Our film-makers produce internet videos and infomercials that emotionally engage viewers with compelling style and creativity.
Every client has a bespoke film produced communicating a personal, honest message conveying their unique selling points.
After an initial consultation we'll produce a working brief covering content, style and a distribution strategy.
Pre-production typically includes a location scope, scripting for voice-over and story-boarding, if required. Post-production involves editing, graphic work and adding a music score. All clients receive a first-cut for proofing.
On sign-off we'll implement the distribution strategy so clients get the most out of their video infomercial. We'll liaise with web developers to integrate the final video onto your website. We'll also load the video onto all the major search engines, including; Google Video, YouTube, Yahoo Video and FooCo.
These sites make it easy for viewers to share and add your video across the web, making it a powerful and effective viral marketing tool. By embedding your video with keywords you'll also benefit from improved search engine performance.
FooCo delivers the completed film no later than fourteen working days after filming - no hassle, no fuss.
